Privacy Policy

Tracking your journey to enhance your experience.


Because we gather information about the customers on the Glasfit site, we feel you should fully understand the terms and conditions surrounding the capture and use of that information.

Tracking User Information

Glasfit gathers the following information about our website users

  • data provided by users through voluntary registration on our site
  • aggregated tracking information derived mainly by tallying page views throughout our site.
This information enables Glasfit to
  • better tailor our content to the readers’ needs, and
  • help our advertisers better understand the demographics of the Glasfit customer.

Because Glasfit derives a portion of its revenue from advertising, providing such aggregated demographic data is essential in order to keep some of our services free to users.


Glasfit occasionally conducts customer surveys as they aid our marketing department to better target content and product inventory to the Glasfit audience. We do sometimes share the aggregated demographic information from these surveys with our advertisers and partners.

Usage Tracking

Glasfit tracks user traffic patterns throughout the Glasfit site and this information is correlated with data about individual users. The following data is broken down as follows.

  • Overall usage statistics – according to a user’s IP address
  • Browser type
  • MIME type–information obtained from the browser string

Glasfit also tracks and catalogues the search terms that users enter into our search toolbar. This tracking is never associated with individual users.


A cookie is a small data file that a website can write to your hard drive when you visit their web page. A cookie file contains information such as your user ID which the site uses to track the pages you’ve visited. A cookie only contains personal information supplied by you/your device, it can’t read data off your hard drive or read cookie files created by other sites. You can set your browser to warn you before accepting cookies, or you can refuse cookies by turning them off in your browser.

Use Of The Information

Glasfit uses information voluntarily given by our site users to enhance their experience of the Glasfit site. This information can be used to

  • provide interactive or personalised elements on the site, and
  • create content specific to the interests of our users.

Glasfit does occasionally send out special edition newsletters when we think subscribers might be particularly interested in something we are doing. As per privacy laws, each newsletter will have an opt-out/unsubscribe link.

We use tracking information to determine which areas of our site users do and don’t like. Glasfit does not track what individual users read, but rather how well each page performs overall. This data helps us continue to build a better service for you. We track search terms to measure what the Glasfit user is interested in. We don’t track which terms a particular user enters. Glasfit creates aggregate reports on user demographics and traffic patterns for advertisers and partners. This allows our advertisers to:

  • create more effective advertisements, and
  • target advertisements specific to Glasfit users’ needs.

Glasfit never shares individual personal information with anyone—an advertiser will never know that a specific user clicked their ad. Glasfit uses this information to tailor our content to

  • suit the user’s needs, and
  • help our advertisers better understand who the Glasfit consumer is.
Third Party Applications
  • Glasfit takes data privacy seriously and as such have implemented controls to protect any personally identifiable information that we may encounter. Some of our services make use of third party software and services to provide services to you as our valued client, and whilst Glasfit has taken all reasonable steps to ensure the information that is transferred via these applications are secure, we cannot take responsibility for the controls and measures that they have put in place to protect information. For further information please refer to the data privacy policy for WhatsApp as well as Clickatell.
  • We only collect Personal Information that is reasonably necessary for us to provide the service to you. We store your name and mobile number to communicate with you via text messages and WhatsApp, and where applicable, the date and location of the fitment. We log all text interactions with you to improve the service, this includes your sender information, the content of the message and the metadata about the message.
  • Your personal information will not be transferred to organizations or countries that do not have adequate data protection policies and will be protected against any unauthorised or illegal access by internal or external parties. We disclose your Personal Information only to our Authorised Service Providers with whom we contract to assist us in providing the service to you. We make use of Authorised Service Providers to automatically contact you regarding your glass claims, and to schedule your fitment date and location. They process your Personal Information strictly per our instructions for the purpose for which such Personal Information has been disclosed to them. They will always be under obligation to protect your Personal Information on terms that provide the same or equivalent protection as set out in this Privacy Policy.

We do not share information about individual users with any third party, apart from the exceptions noted previously.

How To Contact Us

To contact us via email, click here.